R. Corey Richardson
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The Instigation Dispatch: 9.30.25- What American College Sports Can Learn From European Soccer Leagues (FREE)
College sports is in its make-it-rain era and, instead of pretending like the old traditions still matter, maybe it's time to learn from new ones from a…
Sep 30
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R. Corey Richardson
The Instigation Dispatch: 9.24.25- The Culture War Comes for Pharma Ads (FREE)
How the tension between science and "wellness" is poised to take down broadcast television... and probably kill some people too.
Sep 24
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R. Corey Richardson
3
The Instigation Dispatch: 9.17.25- The Saturday Night Live Paradox (FREE)
How one show is at the crossroads of a generational shift, where it's too much and not enough at the same time, and can it (and the rest of linear TV…
Sep 17
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R. Corey Richardson
3
The Instigation Dispatch: 9.10.25- Advertising and The Great Un-Blackening (FREE)
In 2020, the ad industry made a lot of big promises to Black people. Five years later, under pressure and in a new political climate, it seems like…
Sep 10
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R. Corey Richardson
2
The Instigation Dispatch: 9.4.25- We're All Content Creators Now (FREE)
The job market is trash and your credentials and experience aren't enough to break through in a world where the line between professional ability and…
Sep 4
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R. Corey Richardson
2
August 2025
The Instigation Dispatch: 8.28.25- The Woke Reckoning for Brands (FREE)
We need to have an honest conversation about what it does and doesn't mean to be "woke" at a time when that word strikes irrational fear across too many…
Aug 28
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R. Corey Richardson
6
The Instigation Dispatch: 8.18.25- Whiskey Business; What Happened At Uncle Nearest (FREE)
Uncle Nearest was poised to be an iconic American whiskey brand. Now it's struggling to survive. What happened?
Aug 18
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R. Corey Richardson
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The Instigation Dispatch: 8.6.25- Five Signs That It's Time To Fire Your Agency (FREE)
Or, if you're an agency, five signs that you should be fired. Here's a few red flags to look for when assessing the health of your relationship and ways…
Aug 6
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R. Corey Richardson
4
July 2025
The Instigation Dispatch: 7.28.25- When Aspiration Beats The Algorithm (FREE)
How Polo used Black excellence mythology to sell a new American aristocracy—again.
Jul 28
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R. Corey Richardson
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The Instigation Dispatch: 7/15/25 POWERED BY MINTEL
In a free sneak peek at what The Instigation Department is capable of, this week we're flexing our Mintel LEAP partnership to talk about Red Lobster's…
Jul 15
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R. Corey Richardson
(FREE ARTICLE) The Instigation Dispatch: 7.8.25
Let's have an uncomfortable conversation about Essence Festival.
Jul 8
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R. Corey Richardson
7
June 2025
FREE ARTICLE: Don’t Let The Moment Fool You. The Future of Your Brand Is Still Multicultural.
This week's very special episode of The Instigation Dispatch is a deep dive into why brands need to reevaluate and re-engage with diverse audiences…
Jun 23
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R. Corey Richardson
1
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